🏆 Asia Perfume Awards 2025 — Finalist Coastal Fever Coastal Fever was selected as a finalist in the Asia Perfume Awards 2025, recognising outstanding achievement in artisan fragrance creation across the Asia-Pacific region.

 

 

 

Olfactive Melbourne

Rooted in a shared appreciation for Australian landscapes and refined perfumery, Hart + Hedi creates fragrances that honour both natural beauty and modern composition. Drawing on native botanicals and carefully selected materials, each perfume is composed with intention and balance, celebrating the dialogue between structure and emotion. The house is committed to non-toxic, skin-safe formulation, transparency around allergens, and a considered approach to sustainability and packaging.

In this note-by-note masterclass, we explore Coastal Fever, a fragrance inspired by light, coastline, and freedom. It opens with Kimberley Heath, honeysuckle, and an ocean breeze accord before moving into a heart of Australian mimosa, boronia, and blue cypress. As the fragrance settles, it reveals a grounding base of Buddha Wood, agar oud, and Northern sandalwood, designed to capture the warmth and depth of the Australian landscape.

Scent Amor — Germany 

Europe's leading niche fragrance retailer published an in-depth editorial on Hart + Hedi, exploring the brand's philosophy, Australian identity, and the craftsmanship behind our Eau de Parfums.

"Australian Fragrance Culture Between Heart and Head"

"Some brands carry less a logo than an attitude. HART + HEDI is one such example. Developed in Sydney, consciously designed and crafted in Australia, the label translates landscape, light, and attitude to life into wearable unisex fragrances. Here, eau de parfum compositions are not gimmicks, but precisely constructed scenes that evoke place, time, and substance. The collection acts like a small archive of personal moments: coastal light, twilight, morning stillness, stage air. It's about texture, not decibels; about proximity, not volume."

Read the full review →

 

 

 

Paperback Perfumes

This episode’s guests are Juliette Fournier and Richard Adamson from NSW-based Hart + Hedi. Juliette, a former fashion designer, and Richard, a brewer and part-owner of Young Henry's, share their journey into the art of scent creation. They discuss how their backgrounds have influenced their approach to making fragrances, emphasising the importance of collaboration and creativity.

We delve into their personal connections to their fragrances, exploring how their artistic vision and passions shape their work. They reflect on how memories influence perceptions and relationships, making each scent a unique story.

Hart + Hedi, founded by Juliette and Richard, is a modern, independent Australian fragrance house known for producing high-quality, unique scents. Using Australian native flora and carefully selected ingredients from around the world, their signature scents are the result of years of research, dedication, and numerous iterations.

 

50mL EU

"Each Hart + Hedi perfume comes from a true story, made of roots, emotions and creative freedom — a unique olfactory language where memory and innovation coexist in perfect harmony."

Europe's leading niche fragrance discovery platform, 50ml, has featured Hart + Hedi as one of their recommended brands, with in-depth editorial coverage of our story, founders, and fragrances.

Read the full feature →

 

 

What 50ml customers are saying:

"It's intense, rebellious and a little nostalgic, like a rock song that never stops thrilling." — Chiara, 34 — Rock + Roll Circus
"House of Hart is my cocoon perfume. It calms me, envelops me, makes me feel safe. A real olfactory caress." — Martina, 41 — House of Hart
"Wearing it is like breathing sea air. Fresh, green, full of life — it immediately puts me in a good mood." — Luca, 29 — Coastal Fever
"I didn't know the brand and I wanted to try them all. Each perfume in the Discovery Set tells a different story — from the open sea to the quiet of a silent room. A perfect way to discover the Hart + Hedi universe." — Davide, 45 — Discovery Set

Fragrantica All six Hart + Hedi fragrances are listed on Fragrantica, the world's largest online fragrance encyclopaedia and community. View our Fragrantica profile →

Also, first impressions of Pitti Fragranze 2025 by BELLA VAN DER WEERD

 

 

For press enquiries, editorial samples, or collaboration requests, please contact us at info@hartandhedi.com